MARABLOCK 2025: Street Boulder and Urban Climbing

When31 AUGUST - Marano Vicentino (VI) TypePaid (competition) with free activities and workshops ParticipationOver 120 registered athletes and hundreds of spectators

MARABLOCK 2025: Street Boulder and Urban Climbing⛰️

📅 31 AUGUST - Marano Vicentino (VI)

Type: Paid (competition) with free activities and workshops
Turnout: Over 120 registered athletes and hundreds of spectators
Press coverage: Vicenza Report and AltoVicentinOnline
Social reach: 118,000+ views (Instagram)

The second edition of MaraBlock turned the centre of Marano Vicentino into an open-air arena, building on last year's success. Running from 9:30 to 19:00, the event saw over 120 participants of all generations take on more than 50 "blocks" set on buildings, bell towers and street furniture, with maximum safety thanks to crash pads and staff on every spot. Highlights of the event:

Inclusion and Education: Besides the competition for experienced athletes, there were workshops on injury prevention, Yoga sessions and dedicated blocks to get kids into the discipline.
Sustainability and Community: The event kept a strong social side, teaming up with the MaraRock festival for food, drinks and music, drawing lots of visitors and curious passers-by who mingled with the climbers
Technical Innovation: The final took place on a mobile wall designed and installed specially at the Parco della Solidarietà, putting on a high-level show in front of a big crowd.

The communication strategy drove outstanding organic growth, with views up 352% on the previous month. The profile reached over 5,700 unique accounts, mainly in Schio (13.1%) and Marano Vicentino (7.9%), showing strong roots in the local community.